Personalised MICHELIN maps

Personalised MICHELIN maps
  • All your outlets seen at a glance on a MICHELIN map
  • High level of customisation (scale, logo, colours,...)
  • An useful communication tool to highlight your outlets
Relais & Chateaux

Client need :

  • To create a communication tool that enhances the geographical coverage of "Relais & Chateaux". Get Client loyalty

Our proposal

  • A personalised map (customized cover, display of POIs)

Result :

  • Great success story rolled out in 15 countries
  • So successful is this campaign that it has been running for the last 6 years

Client need:

  • Show Seat network coverage  to boost sales
  • Send maps by mail to prospects to present BtoB offers

Our proposal:

  • Realisation of a personalized MICHELIN  Map  with Seat branding
  • Display of Seat car dealers network on the Map
  • Presentation of the B2B offer on the Map


  • This campaign totally met Seat needs
  • Presents with strong perceived value for the prospects

Useful for your clients, good for your brand

  • A tool to show your proximity and attract prospects to your outlets
  • A  useful solution for your clients : thanks to you, they’ll find their way
  • A recognised high quality product : the MICHELIN map
  • The solution for: a welcome pack, a magazine or newspaper supplement, a business gift, etc.

A tailor made solution to perfectly answer your needs

  • You define your product : geographic zone, scale, format, design of the cover, finishing, additional  content, …

A solution based on an acknowledged product

  • Michelin, leader on the maps market with a strong brand awareness
  • A product that everyone needs to help complement a Satellite Navigation device (to discover your region, in case of breakdown, etc)

Your guarantee: a Michelin solution

  • A dedicated team to advise you and create a unique product which is adapted to your needs
  • A support team to help you create your projet, from the original idea to completion

Your design :

  • Personalise the cover : co-branded cover or add a sricker on the map
  • Your outlets, your itinerary, your event (...) located on the map
  • You choose the way your outlets are presented (logo, picture, …)
  • Various communication spaces on the map (backside, folders within the map)
  • Additional index to give further information about your outlets (addresses, opening hours …)

Your map :

  • Up to 200 map titles to choose from (national, regional, departmental maps, city plans) 
  • Choice of the paper quality: standard, recycled, high resistance,…
  • Format : standard  or pocket size

Your content :

  • Up to 1 000 outlets can be displayed on the map
  • Integrate additional information within the map (schools, administrative buildings, etc) as an option
  • Optional : Green guide or of the MICHELIN Guide on the map