Advertising on ViaMichelin

Advertising on ViaMichelin
  • An international dimension (9 languages, 11 countries)
  • A large choice of powerful formats
  • A high-end audience which spends time on the website


Client need :

  • Reach international travellers 
  • Present the Accor group offer
  • Increase online booking

Our proposal

  • 8 campaigns released on ViaMichelin in 8 European countries

The access to a top quality target group

  • An exclusive and loyal audience :
    64 % of ViaMichelin unique visitors do not visit similar websites
    Visitors stay more than 5 minutes per visit
    They visit 4 pages of the website in average
  • A Key characteristics :
    Mixed : 52% male/ 48%female
    Active adults (35-54 years old)
    35% AB+
    Visitors who like to enjoy themselves and to travel, who like technologies and who buy branded products

Your brand / your campaigns displayed on a reference website for mobility, tourism and gastronomy

  • Enriched content and services, accessible from the homepage : maps, route, services related to driving, hotel booking and editorial contents.
  • The reference website for touristic information: a historical know-how ! (MICHELIN map, Michelin Green Guide, MICHELIN restaurant Guide)
  • Traffic information, weather information, and extra services

You benefit for a large range of advertising spaces

  • Diverse formats and targeted solutions (behaviour-related, context-related,…)
  • Supported on a number of platforms (PC's, tablets and smartphones)