Advertising in Michelin maps and guides

Advertising in Michelin maps and guides
  • The MICHELIN guide, a prestigious guide with a premium readership
  • MICHELIN Green Guide : your ad seen by your clients during their holiday
Nespresso

Client need :

  • To communicate about Nespresso brand to this target audience within an internationally recognised reference guide in gastronomy

Our proposal:

  • Advertising in the MICHELIN Guide

Result:

  • Satisfied customerRenewal of the operationSatisfied customerRenewal of the operation


Renault

Client need:

  • Communicate on Renault breakdown service "Renault assistance" and be present in the car 

Our proposal:

  • An advertising insertion in the French MICHELIN maps (3 million cards / year)
  • Ads visible from the opening of the map for a maximal visibility

Result:

  • An efficient advertising campaign which was renewed during 3 years

Advertising in the MICHELIN guide, a real reference for hotel and restaurant information over the world

  • Your advertising visible in a high quality product, with a very strong image and awareness  
  • A guide which is frequently used by its readers (1/3 of the readers use the guide at least once a month)
  • More than 50% AB+ readers, about 60% male readership
  • Strategically exclusive brand adverting in the guide (a selective brand association)
  • Advertising spaces which show your ads at their best

Advertising in the MICHELIN Green Guide, a premium guide with in-depth touristic information

  • Your brand associated with the Green Guide :
    a product with a very high perceived value
    a guide with a lot of maps and pictures and with advice for places affordable to all
  • A very good opportunity to get in touch with your target groups during their holiday 
  • A quality target group: 88% of the readers are families and couples, 83% are working people (most of them AB+ readers)  
  • A large choice of references (138 titles to choose from)

Advertising spaces : MICHELIN Guide

bookmark, insert, chosen pages (in front of star restaurants, close to the main cities, …)

 

Advertising spaces : Green Guide

flip taps, additional pages, bookmarks, etc.